Floral Board for American Eagle Outfitters
When American Eagle Outfitters came to us to design a floral board to be hung in their concept store for next season’s collection, we started to think what large, impactful and fragrant flowers would show off best on a 4’ x 5’ platform given the AE brand aesthetic. The American clothing and accessories retailer appealing to 15 to 25 year old girls and guys sought floral décor that freshly showcased the brand’s low-rise jeans, polo shirts, graphi T-shirts, and swimwear. Having seen one of our promotional materials featuring a detail of an anemone bouquet, they asked for a similar hued arrangment.
The final result combined stargazer lilies, purple roses, hot pink roses, white roses, white spider mums, green spider mums, iris, purple stock, pink gerber daisies, and white gerber daisies. We individually watertubed the flower heads before arranging them on a custom floral foam board.
We started arranging from the board's center so as to ensure an even overall arrangment.
The completed work showed off well amongst the company merchandise. Again, it's always a pleasure for us to combine retail and flowers, especially when the project calls for a design or scale out of the ordinary.
-Parker Voss
Tablescape by Laura Kirar & TRU Partners Inc.
Yesterday In Bloom New York executed the florals for a design coordinated by the interior design firm Laura Kirar, one of the 30 designers creating innovative “tablescapes” for a gala dinner benefitting the New York School of Design, with special recognition of renowned designer Mario Buatta. The evening – inspired by the “The Prince of Chintz,” a moniker used to refer to Mr. Buatta’s unique style – marked the start of AVENUE Antiques & Art at the Amory Show, which features over 50 deals specializing in high quality art and antiques.
Laura Kirar’s team of junior designers requested pure white anemones arranged in the firm’s own bronze pillar holders. First, Parker rendered a sketch for their approval before finalizing the concept which included fishtail palm flowers. The tropical tendrils also became the perfect material for novel and matching napkin rings
We were thankful to be present for the table setup amongst the likes of designers Eric Cohler, Victoria Hagan, Campion Platt, Susan Nagle, and David Scott. At the end of the day, we are always excited to arrange flowers whether it be our design or your own.
-Parker Voss
Rouge Arrangements
A week before Valentine’s Day, In Bloom executed the centerpieces for an annual hospital fundraiser held by The Society of Memorial Sloan-Kettering Cancer Center here in New York City. Hosted at Rouge Tomate and sponsored by the fashion brand Milly, the luncheon featured an upstairs area where guests enjoyed a showcase of the Milly collection in addition to a downstairs seated lunch for 160 people including an honorary Pediatric specialist.
The florals provided for the upstairs “World of Milly” made use of the brand’s signature pink using roses, spray roses, and ranunculus.
The design for the banquet table arrangements evolved from an anemone motif found in a fabric sample from the season’s collection. The final red arrangements incorporated open roses, spray roses, hypericum berries, alstromeria and anemones in black glass cubes.
The overall tablescape combined not only well with the Milly aesthetic but also with the restaurant interior.
We very much enjoyed the planning process for this special event, and give our thanks to the MSKCC event chairs & coordinators for their thoughtful compliments.
-Parker
Long Live McQueen!
Last Friday marked the 2-year anniversary of the death of British fashion genius Alexander McQueen. Though the spirit of his creation has been carried on with the creative direction of Sarah Burton, we appreciate looking back to the designer’s original designs finding parallel between feminine beauty and flowers.
McQueen's genius lies in his ability to dress a woman in an entire English rose garden or condense a wild lily patch into a single pair of high heels. In expressing a woman’s allure through the juxtaposition of female strength and sensuality with fragility, McQueen proves that the medium can be the message -- in this case, it is flowers. While McQueen's designs may seem to blur the line between art and fashion, his ready-to-wear garments are also certainly wearable and the patterns always beautiful (as seen in this anemone-inspired mini dress).
Looking beyond pattern, McQueen often streamlined floral silhouettes for his couture gowns in a much less literal interpretation of flowers.
What McQueen appears to have done is not only borrow the lines of the fluted tulip but also reinterpret them. In some sense, he beautifies what is already beautiful.
Certain couture ensembles such as this billowy, black silk chiffon gown even seem to evoke rare blooms (such as the bat orchid) perhaps without the designer's own intention...
... herein lies McQueen's genius and our greatest appreciation for a designer who can veritably transform flowers into dresses, and women into flowers.
Long Live McQueen! May his designs remain forever in bloom...
-Parker Voss
Bloom Spotlight: Purple Floral Centerpiece
I love the color purple. It hasn't always been my favorite color, but purple has grown on me over the years. I feel a different vibe with each new shade - lavender calms me down, aubergine incites mystery & bright purple brings excitement. Sure, purple was the "it" color Fall/Winter 2008 but that hasn't stopped me from purchasing my new blackberry case in a deep shade or my cruise desert boots from Bottega Veneta in anemone.
Inspired by the color purple, we created beautiful low arrangements for a day wedding at Battery Gardens. The arrangements consisted of different shades of pink and purple flowers including peonies, anemones, garden roses, lisianthus, and spray roses.
The centerpieces were arranged very naturally and had a very garden, organic feel to them. Every bloom seemed to compliment the next, with each having a distinct shade and shape. Although the arrangements incorporated the same flowers, our designers styled each centerpiece uniquely. I'm always delighted when walking into a party and seeing each table being slightly different but cohesive as a whole - it adds much richness and texture to the elements involved. What do you think?
Enjoy!
Anemone Bouquet
This nice weather is so inspiring! All we want to do at In Bloom New York is to make arrangement, after arrangement! One of the biggest trends in 2009 and now in 2010 is the Anemone Flower. Whether used in bridal bouquets or in mixed arrangements, these flowers really stand out. We thought we would put together a beautiful bouquet to showcase these extraordinary flowers.
Anemone comes from the Greek word, Amos which means wind. It is sometimes referred to as the "Windflower" because it was believed that wind caused it to grow originally. The Anemone is part of the Ranunculaceae family, both Anemone and Ranunculus stems are soft, hallow and have the same texture.
Anemone flowers come in various colors; white, blue, purple, red and bicolor and have papery petals that open flat to highlight black or white centers. These blooms can we found December-May and is perfect for a winter or spring wedding. We nestled these multicolor Anemone's against white Antiqued Hydrangeas, lavender Freesia, white and pink Lisianthus stems. We wrapped this bouquet with dark purple sheer silk that complimented the purple tones of the arrangement nicely. Enjoy!
