In Bloom New York – Floral Special Events Floral inspirations and design!

Holiday Transformation of a Chic Soho Residence, 2010

Now that the holiday season is fully upon us, we wanted to give you a taste of In Bloom New York’s own favorite holiday décor for Winter 2010. First in line is the transformation of chic Soho apartment we decorated from corner to cornice in colors, textures and combinations we find unexpected yet steadily in line with the holiday spirit.

The grand loft-style apartment combines living, bar, kitchen and dining areas into a single space.  As such, our designers tailored every installation to its individual environment, giving special effects to each while seamlessly combining the various designs into a cohesive whole.The display on the main entrance table featured an antiqued urn spilling over with red grapes, fresh pomegranates and freeze-dried red & black roses.  As the first look of the party, the feeling was festive without making a blatant holiday statement.Looking ahead to the centrally located bar, guests approached a lit wreath embellished with freeze-dried roses, dried pomegranates & lotus pods, pheasant feathers and eucalyptus.  The richly decorated wreath hung as an appropriate alternative to the standard holiday tree.The environment immediately to the right of the bar became the DJ both whose set-up we framed with a snaking, partially-gilded magnolia leaf garland and fresh red roses.  The asymmetrical line of the garland moved the eye along and around the impressive cabinets de curiosités and down towards the decadent food station.The food station became another focal point looking down the length of the room past the bar and DJ booth -- the grand statement being a 4 foot tall arrangement of rose hips, ruby red roses, tall ilex berries & red dogwood branches in a sterling silver bowl.  We served up mixed florals in smaller silver containers combining magnolia leaves, purple & red anemones, hot pink peonies and dried pomegranates.  A twisting, handmade white pine & redwood branch garland completed the table design.Complimentary arrangements for the kitchen combined elements from the table such as redwood branches, purple & red anemones, hot pink peonies and ruby red roses.In an area nearest the kitchen and entrance, we draped a life-size Grecian marble figure with gilded laurel & holly strung with ruby, black, and two-toned red roses.  The result not only embraced but transcended the holiday spirit, allowing the owner the choice of keeping the garland on display for as long as desired.Reaching far across the space to where guests could lounge, the seating area incorporated timeless and seasonal elements such as red poinsettias and a mantelpiece garland.  Instead of obscuring the fireplace with florals we sought to accentuate its design elements by wrapping the columns with more white pine & redwood branch garland.  The mantel's cornice of magnolia branches, red dyed eucalyptus, dried pomegranates, lotus pods and hundreds of freeze dried rose came together by the hands-on efforts of Eric, Roshy and Parker.  We added glittered birds with exotic plumes as the finishing touches.And finally, exotic orchids with red dogwood branches paired nicely with ilex bunches in the guest bathroom.

-Parker Voss