Campari & SKYY Spirits Event at the Empire Hotel Rooftop
Now that a year has passed since Campari’s 150th Anniversary Party at the Bowery Hotel (part 1 part 2), the liquor’s parent company SKYY Spirits came back to us to design another branded party - this time at the Empire Hotel Rooftop. Hosted by SKYY Spirits for Impact Magazine, the industry event welcomed executives for all major spirit companies including Campari’s top management from Milan. Given the in-the-spotlight spirit of the evening, the design called for luxe and very beautiful flowers, so we chose none other than orchids and lilies.
Our front bar arrangements consisted of red lilies with plum cymbidium orchids, red mocara and James Story orchids. Our team styled the bar with cymbidium heads, Campari and SKYY Infusions bottles along with custom menus offering the famed Negroni and Aperol Spritz cocktails.
We carried the cymbidium orchids up to the gold wire lighting fixtures as decoration above the bar. The six balls studded with white cymbidium and lemon leaves exceeded our expectations based on a trial on a single fixture – almost butterfly-like, the dozens of orchids appeared to flutter with the lights on!
The smaller arrangements for the low cocktail tables combined various types of red and golden-hued orchid stems in line with Campari's signature coloring.
The choice of florals worked well in the outdoor terrace whose tropical greenery suits the exotic appeal of orchids & lilies.
For the terrace bar, we kept the same combination of flowers but altered the hues. Here a detail of white lilies, white cymbidium orchids, red mocara and James Story orchids is a great example of how lilies and orchids share complimenting texture and lines.
Overall, we were happy to please the party’s host and surprise the venue itself by the transformation of the space. The success of the design can be attributed to an elegant & consistent visual scheme without over-branding a label familiar to all in attendance. We're always grateful to work along that fine line between the obvious and the unexpected when it comes to flowers.
-Parker Voss
Grey Goose Installation at the VH1 Save the Music Gala 2010
When asked to arrange a floral display to showcase the Grey Goose product at the cocktail party for VH1’s Save the Music Gala, we at In Bloom immediately started brainstorming what installation would embody the perfect marriage between the best-quality flowers and premium vodka. We decided that a combination of phaleanopsis and cymbidium orchids combined with whole lemons and lemon leaves would provide the best match to our liquor of choice.
Sponsored by Grey Goose at the New York Museum of Finance, the cocktail party showcased the classic and citron Grey Goose varieties. In the largest glass container, curly willow branches reached tall above the table while white phalaenopsis orchids spilled downward towards the martini arrangements.
The mix of the signature bottles with larger-than-life martini glasses was made beautiful by the use of whole lemons and lemon leaves. The staggered heights of all the containers as well as the perched magnum and citron bottles added a dynamic yet balanced feel to the overall tablescape.
We were happy to introduce flowers as a way to showcase and promote a product that could just as easily have stood on its own. Thank you to Grey Goose and to the VH1 Save the Music Gala for including us in a very memorable evening.
-Parker Voss
Design on a Dime
We at In Bloom New York are huge fans of flea markets and thrift shops. Whether we are looking for decorative pieces or just perusing, Housing Works is on the top of our list of places to find funky items at a great price in support of a charitable cause. Not only could you find anything from pewter candlesticks to amazing iron benches, you can shop knowing that you are helping fight HIV/AIDS and homelessness.
When our friends at Laura Kirar asked for a flower & plant donation for their vignette at the annual Housing Works Design on a Dime event, we immediately said, Yes! Every year Housing Works has the top interior designers in the country put together room vignettes for the event showcasing new furniture, housewares and accessories. All the items are available for purchase at the event and donated to charity.
We created two small arrangements of green Cymbidium orchids and two handmade glazed ceramic pots filled with mixed succulents. Below are pictures of Laura Kirar's gorgeous vignette - Enjoy!
Wedding Salon Event 4/12/2010
In Bloom New York had the pleasure of participating in the Wedding Salon two weeks ago at the Roosevelt Hotel. We were very excited about this event because it was a great opportunity to meet new brides and vendors in the New York City area. The Wedding Salon is a great event for a florist to showcase their ability because of the opportunity to design a cohesive table with all the components: chairs, place settings, centerpiece, etc.
Immediately, we knew that we wanted to keep the design whimsical with a garden-like feel and to let the gorgeous flowers speak for themselves. The main centerpiece featured a lush mix of green & white Hydrangeas, pink, white & buttercup Ranunculus, hanging green Amaranthus, white & ivory Garden Roses, mint Roses, fuchsia & light pink Peonies and sprigs of mint. We arranged these full flowers in an antiqued white urn set atop a pedestal covered in moss and twisting wisteria branches. Silver glittered birds adorned the centerpiece; we also perched them on the bride and groom's chairs along with Italian Ruscus vines, continuing the garden theme of the table.
We set the table for six using gorgeous vintage-inspired floral plates and gold-rimmed chargers. We chose glassware with gold accents and ornate flatware that complemented the colors of the table beautifully. Stephanie Somodi from Designing the Most Inviting Day created a phenomenal table card along with seating cards that we placed in front of each guest's plate. We loved working with Stephanie who grasped the concept of our design in her creation.
The table also included tea lights of varying heights along with sterling silver & mercury julep cups filled with Peonies, Ranunculus, Jasmine, Lilac, mint sprigs and Garden Roses.
Thank you again to Stephanie Somodi for the beautiful handmade stationary. Special thanks to Brad Schrager Photography for your beautiful images of our table!
Great Bridal Expo in New York
In Bloom New York participated in the Great Bridal Expo held on Friday April 9, 2010 at the Marriott Marquis hotel in Times Square. We were very excited to be involved in this bridal show - it was a great opportunity to meet prospective brides and new vendors. We decided to go against the grain and chose three high cocktail tables instead of the traditional long table. The individual tables allowed us to showcase two different designs and color schemes instead of having a hodgepodge of arrangements and bouquets on a single table.
Our table on the left involved a primarily pink and white color scheme. The tall centerpiece consisted of white Cherry Blossoms, white Cymbidium Orchids, gorgeous Antiqued Hydrangeas, pops of yellow Oncidium Orchids and pink Lisianthus. We left the design very natural and free flowing, allowing the flowers and branches to mix together well.
The matching bridal bouquet consisted of white Cymbidium Orchids and the Antiqued Hydrangeas. We chose not to add every flower included in the large centerpiece to remain clean and simple. We added three sterling silver julep cups filled with pink Lisianthus and pink Cherry Blossoms to complete the look. The heavy-weight cotton linen we chose was in a Berry tone that added beautiful, contrasting color to the overall floral design.
For the second display, we decided to go with a black and white theme using green flowers as the pop of color. We fell in love with this Black Etoile Print heavy cotton linen at Party Rental Ltd and made use of this substantial black glass urn for the tall centerpiece. Since we picked a busy linen we decided on a simple arrangement of green dogwood branches. Always delicate and beautiful, flowering dogwood branches can come in either green, white, pink or red.
We added 6 haning, mercury glass votives from the branches as well as several mercury glass cups filled with green Snap Dragons, Mini Hydrangeas, and green Roses. We created a beautiful bouquet with green Cymbidium Orchids, green Roses, green Hypericum Berries, and green Mini Hydrangeas. This bouquet seemed to please everyone for its simple color scheme yet luxurious texture.
Thank you again to all the brides that came out on Friday to the Great Bridal Expo and who entered in our raffle contest. In Bloom New York appreciates your support. Don't forget to check back this week for a view of our full set up at the Wedding Salon event at the Roosevelt Hotel on Monday April, 12th.
