In Bloom New York – Floral Special Events Floral inspirations and design!

7Mar/110

Flowers at Paris Fashion Week

Now that Paris Fashion Week has about reached its finale we’ve surveyed most everything floral recently seen on the runways.  Our favorite inclusion of flowers came last night with Riccardo Tisci’s designs on the Givenchy catwalk.  The designer succinctly harnessed the richness, exoticism and true beauty of orchids for both pattern and runway design.  Using tropicals and purple orchid plants to decorate several runway portals in floral abundance, the overall design showcased the living inspiration for new and interesting clothing done in black-patent, see-through organza, and orchid prints.At Viktor+Rolf the Amsterdam-based fashion house stayed true to their favorite flower with a few sweaters featuring rose intarisas.  The most recent edition since the giant sequence rose blooming on Natalie Portman’s gown at the Golden Globes appears to be the rose objectivitied – that is, the iconic bloom presented as if encased on the model's chest, a sort of object de curiosité to be artfully examined.Italian designer Giambattista Valli never shys from using punchy colors in Fall e.g. this overcoat incorporating a graphic mix of flower shapes shaded in pinks and reds that very much reminds me of this pink ombre centerpiece.Most of all, we admire when designers recognize that flowers are not only a Spring/Summer phenomenon.  Countless varieties bloom during all seasons, so no wonder we find these dahlias – which we source locally in September and October – rendered by Belgian fashion designer Veronique Leroy for fashion house Leonard an appropriate print for Fall.

-Parker Voss

17Nov/100

Grey Goose Installation at the VH1 Save the Music Gala 2010

When asked to arrange a floral display to showcase the Grey Goose product at the cocktail party for VH1’s Save the Music Gala, we at In Bloom immediately started brainstorming what installation would embody the perfect marriage between the best-quality flowers and premium vodka.  We decided that a combination of phaleanopsis and cymbidium orchids combined with whole lemons and lemon leaves would provide the best match to our liquor of choice.Sponsored by Grey Goose at the New York Museum of Finance, the cocktail party showcased the classic and citron Grey Goose varieties.  In the largest glass container, curly willow branches reached tall above the table while white phalaenopsis orchids spilled downward towards the martini arrangements.The mix of the signature bottles with larger-than-life martini glasses was made beautiful by the use of whole lemons and lemon leaves.  The staggered heights of all the containers as well as the perched magnum and citron bottles added a dynamic yet balanced feel to the overall tablescape.We were happy to introduce flowers as a way to showcase and promote a product that could just as easily have stood on its own. Thank you to Grey Goose and to the VH1 Save the Music Gala for including us in a very memorable evening.

-Parker Voss

14Apr/1061

Great Bridal Expo in New York

In Bloom New York participated in the Great Bridal Expo held on Friday April 9, 2010 at the Marriott Marquis hotel in Times Square.  We were very excited to be involved in this bridal show - it was a great opportunity to meet prospective brides and new vendors.  We decided to go against the grain and chose three high cocktail tables instead of the traditional long table.  The individual tables allowed us to showcase two different designs and color schemes instead of having a hodgepodge of arrangements and bouquets on a single table.Our table on the left involved a primarily pink and white color scheme.  The tall centerpiece consisted of white Cherry Blossoms, white Cymbidium Orchids, gorgeous Antiqued Hydrangeas, pops of yellow Oncidium Orchids and pink Lisianthus.  We left the design very natural and free flowing, allowing the flowers and branches to mix together well.The matching bridal bouquet consisted of white Cymbidium Orchids and the Antiqued Hydrangeas.  We chose not to add every flower included in the large centerpiece to remain clean and simple.  We added three sterling silver julep cups filled with pink Lisianthus and pink Cherry Blossoms to complete the look.  The heavy-weight cotton linen we chose was in a Berry tone that added beautiful, contrasting color to the overall floral design.For the second display, we decided to go with a black and white theme using green flowers as the pop of color.  We fell in love with this Black Etoile Print heavy cotton linen at Party Rental Ltd and made use of this substantial black glass urn for the tall centerpiece.  Since we picked a busy linen we decided on a simple arrangement of green dogwood branches.  Always delicate and beautiful, flowering dogwood branches can come in either green, white, pink or red.We added 6 haning, mercury glass votives from the branches as well as several mercury glass cups filled with green Snap Dragons, Mini Hydrangeas, and green Roses.  We created a beautiful bouquet with green Cymbidium Orchids, green Roses, green Hypericum Berries, and green Mini Hydrangeas.  This bouquet seemed to please everyone for its simple color scheme yet luxurious texture.Thank you again to all the brides that came out on Friday to the Great Bridal Expo and who entered in our raffle contest. In Bloom New York appreciates your support.  Don't forget to check back this week for a view of our full set up at the Wedding Salon event at the Roosevelt Hotel on Monday April, 12th.