In Bloom New York – Floral Special Events Floral inspirations and design!


A Glam, Labryinth-Inspired Wedding

Last November we designed a glam, fairytale wedding at Capitale for a young DJ-bride and her rocker groom who wanted something nontraditional that represented the two as a couple – a special couple at that.  Inspired by the film Labyrinth with David Bowie, the bride asked for the movie's aesthetic to permeate the entire wedding design - from the table numbers in crystal balls to the gothic, romantic and seasonal floral design.  The design scheme became a pleasant challenge for us to translate the 1986 British/American fantasy film into reality with flowers and environmental decor.The above bridesmaid bouquets included Amensia roses, white garden roses, white ranunculus, antique green hydrangea and dusty miller.  The always romantic and antique-like Amnesia roses - the beautiful mauve-gray blooms - became a fundamental element of the reception arrangments.The final table design included high arrangements of antique green hydrangea, Amensia roses, open red roses, purple dahlias, red grapes and hanging amaranthus.  We set Venetian mask atop each place setting in keeping with the initial inspiration.See the wedding come to life in this upbeat video to On Melancholy Hill by the Gorillaz, the same track to which the modern couple walked down the aisle.  You can also read more about the bride and groom here in two special features from the New York Times and Rock 'n Roll Bride.

 -Parker Voss

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In Bloom New York for Matthew Williamson: A Bridal Event

We would cordially like to invite any brides-to-be in New York City to a bridal trunk show on April 9th at the Matthew Williamson boutique in Meatpacking.  The event will be showcasing the English fashion designer’s first ever bridal collection. 

We will be providing the flowers for the event; prepare to see something beautiful and in line with Matthew’s aesthetic.  Please RSVP to the contact on the invitation.  We look forward to seeing you all on Saturday!

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Table Design at the New York Weddings Event 2011

Wedding design is a favorite area of interest for us floral & event designers, so our participation in the New York Wedding Event yesterday at the Metropolitan Pavilion became the highlight of a great week.  This was our first year participating in the annual bridal show, which showcases the talent of the city’s top florists, caterers, photographers, bridal fashion designers, planners, etc.

The basis of our table design centered around new and vintage tableware, transparent and opaque glass, as well as peach, white & gray color palatte we've been wanting to incorporate into floral design for some time now.The overall table arrangements featured five types of flowers in peach and white.  The three handkerchief glass vases – courtesy of Steuben Glass for In Bloom New York – paired beautifully with the vintage, ruffled milk glass containers. We decided on a pure peach arrangement of long-stemmed French tulips and Juliet garden roses for the central arrangement.  The medium-size glass handkerchief vase contained white peonies, sweet peas and lisianthus.  To the right, a low milk glass hobnail bowl displayed the perfect marriage of peach sweet peas and Juliet garden roses.For the place settings, we used clear glass for chargers and also found vintage milk glass plates on top of which we set fragrant gardenias.  We loved the wavy transparency of the Venetian stemware, and found additional cohesion by adding the clear & milk glass candlesticks.Here we are (Roshy Naini and Parker Voss) enjoying our final design before the Pavilion doors opened at 5pm.We always have such a great experience working with New York Weddings, and are grateful for the many new brides, vendors and friends we met last night!

-Parker Voss


Campari & SKYY Spirits Event at the Empire Hotel Rooftop

Now that a year has passed since Campari’s 150th Anniversary Party at the Bowery Hotel (part 1 part 2), the liquor’s parent company SKYY Spirits came back to us to design another branded party - this time at the Empire Hotel Rooftop.  Hosted by SKYY Spirits for Impact Magazine, the industry event welcomed executives for all major spirit companies including Campari’s top management from Milan.  Given the in-the-spotlight spirit of the evening, the design called for luxe and very beautiful flowers, so we chose none other than orchids and lilies.Our front bar arrangements consisted of red lilies with plum cymbidium orchids, red mocara and James Story orchids.  Our team styled the bar with cymbidium heads, Campari and SKYY Infusions bottles along with custom menus offering the famed Negroni and Aperol Spritz cocktails.We carried the cymbidium orchids up to the gold wire lighting fixtures as decoration above the bar.  The six balls studded with white cymbidium and lemon leaves exceeded our expectations based on a trial on a single fixture – almost butterfly-like, the dozens of orchids appeared to flutter with the lights on!The smaller arrangements for the low cocktail tables combined various types of red and golden-hued orchid stems in line with Campari's signature coloring.The choice of florals worked well in the outdoor terrace whose tropical greenery suits the exotic appeal of orchids & lilies.For the terrace bar, we kept the same combination of flowers but altered the hues.  Here a detail of white lilies, white cymbidium orchids, red mocara and James Story orchids is a great example of how lilies and orchids share complimenting texture and lines.Overall, we were happy to please the party’s host and surprise the venue itself by the transformation of the space.  The success of the design can be attributed to an elegant & consistent visual scheme without over-branding a label familiar to all in attendance.  We're always  grateful to work along that fine line between the obvious and the unexpected when it comes to flowers.

-Parker Voss


Floral Board for American Eagle Outfitters

When American Eagle Outfitters came to us to design a floral board to be hung in their concept store for next season’s collection, we started to think what large, impactful and fragrant flowers would show off best on a 4’ x 5’ platform given the AE brand aesthetic.  The American clothing and accessories retailer appealing to 15 to 25 year old girls and guys sought floral décor that freshly showcased the brand’s low-rise jeans, polo shirts, graphi T-shirts, and swimwear.  Having seen one of our promotional materials featuring a detail of an anemone bouquet, they asked for a similar hued arrangment.The final result combined stargazer lilies, purple roses, hot pink roses, white roses, white spider mums, green spider mums, iris, purple stock, pink gerber daisies, and white gerber daisies.  We individually watertubed the flower heads before arranging them on a custom floral foam board.We started arranging from the board's center so as to ensure an even overall arrangment.The completed work showed off well amongst the company merchandise.  Again, it's always a pleasure for us to combine retail and flowers, especially when the project calls for a design or scale out of the ordinary.

-Parker Voss


Spring Floral Trends for Bridal Guide

This month In Bloom had our second major feature in Bridal Guide magazine with our flowers featured in an editorial on Spring floral trends.  We contributed several bouquets, each a very simple gathering of white or pink flowers to accessorize but not dominate the overall look.Along with the March/April spread on Color Theory, our bouquets for this issue used a single color or subtle combination of pinks, whites and greens. The opening image features a bridal bouquet of soft pink roses, hot pink spray roses and seeded eucalyptus tied with two tones of pink satin and sheer ribbons as seen in a later image.For these full-length shots, we provided a simpler alternative to the bridal bouquet that dominates the look; that is, the untied bouquet of a single flower type – such as the white peony blooms.   Other pure options include the elegant yet often underestimated bundle of baby’s breath, or undoubtedly the blush ranunculus seen below. Open garden roses also tend to be a spectacular option coveted by brides for their beautiful fragrant.Pick up the May/June issue of Bridal Guide to get a closer look at our flowers and the hundreds of wonderfully laid out pages on all things bridal.

-Parker Voss


Tablescape by Laura Kirar & TRU Partners Inc.

Yesterday In Bloom New York executed the florals for a design coordinated by the interior design firm Laura Kirar, one of the 30 designers creating innovative “tablescapes”  for a gala dinner benefitting the New York School of Design, with special recognition of renowned designer Mario Buatta.  The evening – inspired by the “The Prince of Chintz,” a moniker used to refer to Mr. Buatta’s unique style – marked the start of AVENUE Antiques & Art at the Amory Show, which features over 50 deals specializing in high quality art and antiques.Laura Kirar’s team of junior designers requested pure white anemones arranged in the firm’s own bronze pillar holders.  First, Parker rendered a sketch for their approval before finalizing the concept which included fishtail palm flowers.  The tropical tendrils also became the perfect material for novel and matching napkin ringsWe were thankful to be present for the table setup amongst the likes of designers Eric Cohler, Victoria Hagan, Campion Platt, Susan Nagle, and David Scott.  At the end of the day, we are always excited to arrange flowers whether it be our design or your own.

-Parker Voss


Flowers at Paris Fashion Week

Now that Paris Fashion Week has about reached its finale we’ve surveyed most everything floral recently seen on the runways.  Our favorite inclusion of flowers came last night with Riccardo Tisci’s designs on the Givenchy catwalk.  The designer succinctly harnessed the richness, exoticism and true beauty of orchids for both pattern and runway design.  Using tropicals and purple orchid plants to decorate several runway portals in floral abundance, the overall design showcased the living inspiration for new and interesting clothing done in black-patent, see-through organza, and orchid prints.At Viktor+Rolf the Amsterdam-based fashion house stayed true to their favorite flower with a few sweaters featuring rose intarisas.  The most recent edition since the giant sequence rose blooming on Natalie Portman’s gown at the Golden Globes appears to be the rose objectivitied – that is, the iconic bloom presented as if encased on the model's chest, a sort of object de curiosité to be artfully examined.Italian designer Giambattista Valli never shys from using punchy colors in Fall e.g. this overcoat incorporating a graphic mix of flower shapes shaded in pinks and reds that very much reminds me of this pink ombre centerpiece.Most of all, we admire when designers recognize that flowers are not only a Spring/Summer phenomenon.  Countless varieties bloom during all seasons, so no wonder we find these dahlias – which we source locally in September and October – rendered by Belgian fashion designer Veronique Leroy for fashion house Leonard an appropriate print for Fall.

-Parker Voss


A Verdant Bouquet for Bridal Guide Magazine

Green – as it is the leading color of all things floral (and evermore present in light of the growing environmentalism trend) – inspires us on a daily basis.  So, when Bridal Guide magazine asked us last summer to design a bold, single-hue bouquet around a color of our choice we knew immediately that it would be the color GREEN.Our inspiration for this particular combination arose from the local landscape on Long Island last summer where we were able to pick fresh sedum and succulents.  Green applied to our love of adding fresh herbs (like mint) to arrangements for bolder color, texture and fragrance.  We mixed the structured succulents with the more organic shapes found in the antique green hydrangea, garden roses, parrot tulips and variegated leaves.Finally, we hand-wrapped natural cord around the stems to complete the look – perfect for a city bride at her garden wedding.  Not only were we were lucky to contribute flowers to our go-to bridal magazine, our verdant bouquet landed on the cover page of the spread.  Check it out in the current issue of Bridal Guide (January/February 2011) for a closer look!

-Parker Voss


Rouge Arrangements

A week before Valentine’s Day, In Bloom executed the centerpieces for an annual hospital fundraiser held by The Society of Memorial Sloan-Kettering Cancer Center here in New York City.  Hosted at Rouge Tomate and sponsored by the fashion brand Milly, the luncheon featured an upstairs area where guests enjoyed a showcase of the Milly collection in addition to a downstairs seated lunch for 160 people including an honorary Pediatric specialist.The florals provided for the upstairs “World of Milly” made use of the brand’s signature pink using roses, spray roses, and ranunculus.

The design for the banquet table arrangements evolved from an anemone motif found in a fabric sample from the season’s collection.  The final red arrangements incorporated open roses, spray roses, hypericum berries, alstromeria and anemones in black glass cubes.The overall tablescape combined not only well with the Milly aesthetic but also with the restaurant interior.We very much enjoyed the planning process for this special event, and give our thanks to the MSKCC event chairs & coordinators for their thoughtful compliments.