In Bloom New York – Floral Special Events Floral inspirations and design!

26May/110

10th Annual Tulips & Pansies – The Headdress Affair

Last Thursday saw a major spectacle at Gotham Hall for the 10th Annual Tulips and Pansies: The Headdress Affair.  Hosted by VillageCare to benefit its network of AIDS services in Manhattan, the runway show showcases the design of 19 floral design companies paired with clothing designers.  As a first-time participant armed with Betsey Johnson as our supporting designer, we gladly took the challenge to build something big, beautiful, and beyond.And thus, a punk-inspired Marie Antoinette was born. Our queen captured the electric spirit of Betsey Johnson with the luxe-glam of roses and  peonies.  The brainstorm process evolved from a peek at the Betsey Johnson S/S 2011 runway collection.  Once decided on a custom, spray-painted petticoat dress, we set our imagination on a headpiece fit for an 18th century European court.  Additional references included Carnival, La Catrina, and Priscilla Queen of the Desert.The  pink cabbage roses, peonies and baby's breath that recalled a powdered wig became a veritable garden for 6” silver glitter butterflies. Details below.While we succeeded in concealing the water tubes necessary to keep the peonies (queen of all flowers) looking their best, our incredible model Stephanie withstood the substantial weight with elegance and grace.  Many kudos to her for making the look appear both natural and effortless.Ultimately, the runway walk – though only lasting a minute – was the shining moment for our design.  It’s always enchanting for a designer to witness their work being brought to life.  The feeling can be so surreal or unimagined that it becomes easy to forget how such a creation came to be. It was a true pleasure working on this project for such a charitable cause, and to see where our minds and flowers could lead us given a little inspiration.  Looking forward to next year’s show already… Meanwhile, thanks to VillageCare, Betsey Johson and to Stephanie for stealing the runway!Photo Credits: Andrew Werner, LINDSEYBELLE

-Parker Voss

17Mar/110

Spring Floral Trends for Bridal Guide

This month In Bloom had our second major feature in Bridal Guide magazine with our flowers featured in an editorial on Spring floral trends.  We contributed several bouquets, each a very simple gathering of white or pink flowers to accessorize but not dominate the overall look.Along with the March/April spread on Color Theory, our bouquets for this issue used a single color or subtle combination of pinks, whites and greens. The opening image features a bridal bouquet of soft pink roses, hot pink spray roses and seeded eucalyptus tied with two tones of pink satin and sheer ribbons as seen in a later image.For these full-length shots, we provided a simpler alternative to the bridal bouquet that dominates the look; that is, the untied bouquet of a single flower type – such as the white peony blooms.   Other pure options include the elegant yet often underestimated bundle of baby’s breath, or undoubtedly the blush ranunculus seen below. Open garden roses also tend to be a spectacular option coveted by brides for their beautiful fragrant.Pick up the May/June issue of Bridal Guide to get a closer look at our flowers and the hundreds of wonderfully laid out pages on all things bridal.

-Parker Voss