Campari & SKYY Spirits Event at the Empire Hotel Rooftop
Now that a year has passed since Campari’s 150th Anniversary Party at the Bowery Hotel (part 1 part 2), the liquor’s parent company SKYY Spirits came back to us to design another branded party - this time at the Empire Hotel Rooftop. Hosted by SKYY Spirits for Impact Magazine, the industry event welcomed executives for all major spirit companies including Campari’s top management from Milan. Given the in-the-spotlight spirit of the evening, the design called for luxe and very beautiful flowers, so we chose none other than orchids and lilies.
Our front bar arrangements consisted of red lilies with plum cymbidium orchids, red mocara and James Story orchids. Our team styled the bar with cymbidium heads, Campari and SKYY Infusions bottles along with custom menus offering the famed Negroni and Aperol Spritz cocktails.
We carried the cymbidium orchids up to the gold wire lighting fixtures as decoration above the bar. The six balls studded with white cymbidium and lemon leaves exceeded our expectations based on a trial on a single fixture – almost butterfly-like, the dozens of orchids appeared to flutter with the lights on!
The smaller arrangements for the low cocktail tables combined various types of red and golden-hued orchid stems in line with Campari's signature coloring.
The choice of florals worked well in the outdoor terrace whose tropical greenery suits the exotic appeal of orchids & lilies.
For the terrace bar, we kept the same combination of flowers but altered the hues. Here a detail of white lilies, white cymbidium orchids, red mocara and James Story orchids is a great example of how lilies and orchids share complimenting texture and lines.
Overall, we were happy to please the party’s host and surprise the venue itself by the transformation of the space. The success of the design can be attributed to an elegant & consistent visual scheme without over-branding a label familiar to all in attendance. We're always grateful to work along that fine line between the obvious and the unexpected when it comes to flowers.
-Parker Voss
Grey Goose Installation at the VH1 Save the Music Gala 2010
When asked to arrange a floral display to showcase the Grey Goose product at the cocktail party for VH1’s Save the Music Gala, we at In Bloom immediately started brainstorming what installation would embody the perfect marriage between the best-quality flowers and premium vodka. We decided that a combination of phaleanopsis and cymbidium orchids combined with whole lemons and lemon leaves would provide the best match to our liquor of choice.
Sponsored by Grey Goose at the New York Museum of Finance, the cocktail party showcased the classic and citron Grey Goose varieties. In the largest glass container, curly willow branches reached tall above the table while white phalaenopsis orchids spilled downward towards the martini arrangements.
The mix of the signature bottles with larger-than-life martini glasses was made beautiful by the use of whole lemons and lemon leaves. The staggered heights of all the containers as well as the perched magnum and citron bottles added a dynamic yet balanced feel to the overall tablescape.
We were happy to introduce flowers as a way to showcase and promote a product that could just as easily have stood on its own. Thank you to Grey Goose and to the VH1 Save the Music Gala for including us in a very memorable evening.
-Parker Voss
