Floral Board for American Eagle Outfitters
When American Eagle Outfitters came to us to design a floral board to be hung in their concept store for next season’s collection, we started to think what large, impactful and fragrant flowers would show off best on a 4’ x 5’ platform given the AE brand aesthetic. The American clothing and accessories retailer appealing to 15 to 25 year old girls and guys sought floral décor that freshly showcased the brand’s low-rise jeans, polo shirts, graphi T-shirts, and swimwear. Having seen one of our promotional materials featuring a detail of an anemone bouquet, they asked for a similar hued arrangment.
The final result combined stargazer lilies, purple roses, hot pink roses, white roses, white spider mums, green spider mums, iris, purple stock, pink gerber daisies, and white gerber daisies. We individually watertubed the flower heads before arranging them on a custom floral foam board.
We started arranging from the board's center so as to ensure an even overall arrangment.
The completed work showed off well amongst the company merchandise. Again, it's always a pleasure for us to combine retail and flowers, especially when the project calls for a design or scale out of the ordinary.
-Parker Voss
