Campari 150th Anniversary Party - May 16th, 2010
Due to the various, intricated design elements of this event, we split this posting into two parts. Part 1 focuses on our our design proposal and pre-event planning while Part 2 here focuses on the event production and final outcome. Below you will find full descriptions of each of the flower installations as well as images from the actual event. Enjoy!
Framed Vintage Campari Advertisements
For the anniversary party, Camparihad asked us to come up withan interesting way to frame their vintage advertisements. In keeping withthe theme of the evening, we thought it would be brilliant to frame each ad with ivy and grape vines. We placed the ads climbing up the entryway stairs and throughout the event space. The result looked extremely rich and inviting.
Main Design Element: Birdcage & Mannequin Display
Having prepped the mannequin in advance along with the wisteria vine framework over the birdcage, we needed to assemble the table as cohesive whole. We draped the 8' x 32" table with black linen from Party Rental Ltd, positioned the mannequin & birdcage and added the decorative elements. Additional wisteria and branches were added to the table.Next, we covered the entire table and interior of the birdcage with fresh green moss. We used freshly cut rose bushes to drape the table and place as if climbing up the birdcage. The interior of the cage featured a large anniversary magnum bottle of Campari. For extra detail, we added fresh red roses to the moss, suspended red-painted birds gripping mini Campari bottles. We even added small touches of butterflies, which added a sigificant amount to essence to the display narrative. Beauty lies in the details! We added rose petal straps to the mannequin's bodice and formed her "hair" using butterflies, an homage to the late creative genius Alexander McQueen. In effect, we adeptly created the look of a woman lusting after this jewel-toned liquor. It was a pleasant challenge to incite "desire" without being to literal.Bar Displays
For the two bars, we had envisioned displays consisting of the special edition bottles, a magnum bottle, gold candelabras, deep red candle sticks with tons of moss and red roses. We created a tight grouping on each corner which added to the ambiance of the evening event. Additionally, we mossed the back shelves of both bars to keep in line with our vision for the event design.Stage Logo
The event found its focal point as the main stage, always packed with world renown mixologists and celebrity acts including the World Famous Bob, Miss Tickle, Kalup Linzy and a special guest performance by James Franco.
Since we knew the guests would be focused on the stage for the majority of the night, we wanted to do something extra special with the logo. Our friends at Coloredge Visual printed the anniversary logo on a 4'x4' gatorboard with pieces of cut vinyl that added a luxe quality to the signage. Adding our signature touches of floral to the logo, we created a 5' border using 500 stems of open red roses. The result looked stunningly beautiful and was extremely well received.Photo Booth
The photo booth became a fun element of the evening where guests could dress up and take their photo against against a set we created. Guests decked themselves out all night in feathers, masks, hats and cigars. We thought it appropriate to incorporate the garden element into the photo booth set, so we designed an arrangement using thick wisteria branches, moss, fresh roses, and Campari bottles in a substantial black urn. It was important to make the elements - especially the Campari bottles - look as if growing naturally out of the urn.Hope you enjoyed our recap! We had such a great time working on this project, it was very inspiring and we hope to work with Campari again! One last photo before you go... small centerpieces for the cocktail tables consisting of garden roses, Italian Ruscus and mini Campari Bottles.