In Bloom New York – Floral Special Events Floral inspirations and design!


The Collective

One of the most interesting spaces we have seen in a while is the (newish) restaurant and bar The Collective.   Located in the former One Little West 12th space, this new quirky spot could not be more different from its predecessor.  The geniuses at ICRAVE Design used restored furniture pieces to decorate the interior and even recruited local artists to create installations throughout the space.  Needless to say, The Collective isn't your ordinary bar & restaurant.  For more photos of the interior click here!For the exterior floral design, we wanted to create something more simplistic and French garden inspired.  We filled the ground level planters with assorted lush green ivy including English & Boston Ivy varieties, Boxwood, Dusty Miller and beautiful shades of Petunia's.   The ivy has grown quite a bit since we originally planted and is creeping itself around the planters and the custom denim blue fence.The previous floral designer used plastic terracotta pots for the hanging plants and flowers. Instead, we replaced them with coco moss planters for a far more natural effect.  This corner of Meatpacking is exposed to both intense sunlight in the spring and summer as well as bustling winds all year long.  We suggested using vibrant silk flowers that would hold up against the terrain in varieties including Geranium, Fuchsia and Petunia.  The result looked flawless and very seasonal!Special thanks to The One Group and Brad Schrager Photography!



Holiday Party in Soho

This past December, In Bloom New York had the pleasure of working on an exciting holiday party at a Soho Residence.  The gracious host had requested a decorated tree, a large table display and a few arrangements throughout the apartment. To our delight, his only specification was to use all white.

Our team of designers began sketching ideas for the tree. We knew that we we wanted something different, monochromatic and avant garde to keep consistent with the design of the apartment.  These beautiful birds found at Bergdorf Good inspired us all and lead the design of the event.

We decked the tree with all silver, white and mercury ornaments of different sizes and design to bring texture to the tree.  To make the tree appear full, we added silk silver magnolia flowers as well as over fifty stems of fresh white hydrangeas (use green tubes filled with water to keep flowers hydrated or allow to dry naturally).  For a touch of elegance and a small pop of color, we added small gold  Fabrege eggs with ruby colored crystals.

To complete, we created a "birds nest" at the top of the tree using white birch branches.  Instead of the traditional tree topper, we placed a large bird perched in his nest and used silver lame fabric purchased at Mood Fabrics as the tree skirt.

The idea for the main table installation was to separate the all white arrangements by using various types of flowers and vases to create texture and depth.  The table was anchored by a centered tall white birch arrangement with numerous arrangements on both sides.  Pussy willow served as the "runner" for the table and broke up the vases nicely.  White hydrangeas, tulips, lisianthus, vanda orchids, peonies, calla lilies, ranunculus, hyacinths,  and amaryllis were arranged in different sizes of glass and mercury vases.

Small silver birds were topped the arrangements and tied the theme together.

The use of a single type of flower in each vase accentuated the difference between the blooms and was very dramatic.

We completed our Lush Winter Wonderland with a few arrangements of peonies, amaryllis, and tulips scattered throughout the apartment and bathrooms.

For additional photos of the event, please check our Gallery.