Last Wednesday marked the annual Biz Bash EXPO & Awards at the Javits Convention Center here in New York City. The EXPO is a nationwide trade show whose mission seeks to unite professionals in the event industry for a day of education, fresh ideas and entertainment. More than 3,000 industry-related participants gathered from around the region to see and be seen by anyone from event planners & florists to gourmet caterers & caviar importers. Prior to the day, we were honored by Biz Bash to be nominated for our event design for Campari's 150th Anniversary for Best Overall Event Decor (Budget under $50k).
In Bloom's station at the EXPO engendered a dramatic yet approachable feel. Our designers hand-made a sensitively designed display of wisteria vines and a variety of orchids within the 10' x 10' booth space. By arching the vines over and around a flat-screen featuring images of past projects, we integrated an organic, substantial feeling into a very temporary space.
The tabletop flowers featured a fiery display of vanda and mocara orchids carefully wrapped on wisteria vines in a progression from yellow to orange to red-hued blooms. Check out Parker, our design coordinator, midway through wrapping the tabletop vines with single stems of vanda orchids to create a continuous, flowering branch.
For the backdrop we introduced cymbidium & mocara orchids with green & Spanish moss to finish off the organic effect. The more flowers and moss added, the more alive the installation became. We appreciated all of the enthusiastic responses we received from of the wonderful people we met throughout the day.
Watch Roshy, our Creative Director, discuss a bit about our booth and upcoming projects in this video.