Winter Holiday Party at Celsius, Bryant Park
In Bloom kicked off the holiday season with a string of events at one of our favorite venues for winter holiday parties, Celsius at Bryant Park. We dressed up this ‘glass house’-style restaurant, bar and event space – an ideal winter wonderland – for a festive and memorable client appreciation party on December 2, a date which coincided with the tree lighting at the Pond at Bryant Park.
In order to transform the pop-up venue for our client, we remodeled the environment by using floral and winter branch arrangements, renting furniture, custom ordering monogrammed pillows, arranging for gobo lighting, as well as staging an ice sculpture showcasing the exact company logo.
Plant partitions, which normally demarcate the open upstairs area with views of the big tree and skating rink, became attractive dividers between the lounge and cocktail areas. We draped the partitions in custom-cut white linens with mirrored surfaces on top of which we placed white manzanita branch structures with hanging mercury glass votive candles.
In addition to the larger installations and standing birch branch arrangements, the table arrangements incorporated more branches than straight florals, contributing to the “winter woodsy” effect imagined by the client. The design included white birch branches and white-dipped thistles in glass cylinders with realistic wet “snow.” The smaller arrangements for the seven cocktail tables evoked snowflake clusters of the same white thistles in metallic towers.
For the bar, we delivered an orchid trio: the largest arrangement being white birch branches with white cymbidiums in a birch-wrapped container, the next a submerged phalaenopsis with pale river rocks, and finally a bunch of spraying dendrobium orchids.
We were just as pleased as the client with the overall transformation and thank everyone for the rave reviews!
-Parker Voss
Holiday Party in Soho
This past December, In Bloom New York had the pleasure of working on an exciting holiday party at a Soho Residence. The gracious host had requested a decorated tree, a large table display and a few arrangements throughout the apartment. To our delight, his only specification was to use all white.
Our team of designers began sketching ideas for the tree. We knew that we we wanted something different, monochromatic and avant garde to keep consistent with the design of the apartment. These beautiful birds found at Bergdorf Good inspired us all and lead the design of the event.
We decked the tree with all silver, white and mercury ornaments of different sizes and design to bring texture to the tree. To make the tree appear full, we added silk silver magnolia flowers as well as over fifty stems of fresh white hydrangeas (use green tubes filled with water to keep flowers hydrated or allow to dry naturally). For a touch of elegance and a small pop of color, we added small gold Fabrege eggs with ruby colored crystals.
To complete, we created a "birds nest" at the top of the tree using white birch branches. Instead of the traditional tree topper, we placed a large bird perched in his nest and used silver lame fabric purchased at Mood Fabrics as the tree skirt.
The idea for the main table installation was to separate the all white arrangements by using various types of flowers and vases to create texture and depth. The table was anchored by a centered tall white birch arrangement with numerous arrangements on both sides. Pussy willow served as the "runner" for the table and broke up the vases nicely. White hydrangeas, tulips, lisianthus, vanda orchids, peonies, calla lilies, ranunculus, hyacinths, and amaryllis were arranged in different sizes of glass and mercury vases.
Small silver birds were topped the arrangements and tied the theme together.
The use of a single type of flower in each vase accentuated the difference between the blooms and was very dramatic.
We completed our Lush Winter Wonderland with a few arrangements of peonies, amaryllis, and tulips scattered throughout the apartment and bathrooms.
For additional photos of the event, please check our Gallery.
