Last Wednesday marked the annual Biz Bash EXPO & Awards at the Javits Convention Center here in New York City. The EXPO is a nationwide trade show whose mission seeks to unite professionals in the event industry for a day of education, fresh ideas and entertainment. More than 3,000 industry-related participants gathered from around the region to see and be seen by anyone from event planners & florists to gourmet caterers & caviar importers. Prior to the day, we were honored by Biz Bash to be nominated for our event design for Campari's 150th Anniversary for Best Overall Event Decor (Budget under $50k).
In Bloom's station at the EXPO engendered a dramatic yet approachable feel. Our designers hand-made a sensitively designed display of wisteria vines and a variety of orchids within the 10' x 10' booth space. By arching the vines over and around a flat-screen featuring images of past projects, we integrated an organic, substantial feeling into a very temporary space.
The tabletop flowers featured a fiery display of vanda and mocara orchids carefully wrapped on wisteria vines in a progression from yellow to orange to red-hued blooms. Check out Parker, our design coordinator, midway through wrapping the tabletop vines with single stems of vanda orchids to create a continuous, flowering branch.
For the backdrop we introduced cymbidium & mocara orchids with green & Spanish moss to finish off the organic effect. The more flowers and moss added, the more alive the installation became. We appreciated all of the enthusiastic responses we received from of the wonderful people we met throughout the day.
Watch Roshy, our Creative Director, discuss a bit about our booth and upcoming projects in this video.
In Bloom New York had the pleasure of participating in the Wedding Salon two weeks ago at the Roosevelt Hotel. We were very excited about this event because it was a great opportunity to meet new brides and vendors in the New York City area. The Wedding Salon is a great event for a florist to showcase their ability because of the opportunity to design a cohesive table with all the components: chairs, place settings, centerpiece, etc.Immediately, we knew that we wanted to keep the design whimsical with a garden-like feel and to let the gorgeous flowers speak for themselves. The main centerpiece featured a lush mix of green & white Hydrangeas, pink, white & buttercup Ranunculus, hanging green Amaranthus, white & ivory Garden Roses, mint Roses, fuchsia & light pink Peonies and sprigs of mint. We arranged these full flowers in an antiqued white urn set atop a pedestal covered in moss and twisting wisteria branches. Silver glittered birds adorned the centerpiece; we also perched them on the bride and groom's chairs along with Italian Ruscus vines, continuing the garden theme of the table.We set the table for six using gorgeous vintage-inspired floral plates and gold-rimmed chargers. We chose glassware with gold accents and ornate flatware that complemented the colors of the table beautifully. Stephanie Somodi from Designing the Most Inviting Day created a phenomenal table card along with seating cards that we placed in front of each guest's plate. We loved working with Stephanie who grasped the concept of our design in her creation.The table also included tea lights of varying heights along with sterling silver & mercury julep cups filled with Peonies, Ranunculus, Jasmine, Lilac, mint sprigs and Garden Roses.Thank you again to Stephanie Somodi for the beautiful handmade stationary. Special thanks to Brad Schrager Photography for your beautiful images of our table!
Last October, In Bloom New York did the floral set up for a private party in Soho and our client asked us to come up with a way to decorate the fireplace since it was still under construction. We had the pleasure of working with Brian Reilly on this project. Brian is an interior design genius and is currently in Milan working for Ralph Lauren. While brainstorming the ideas for the event, Brian suggested covering the fireplace with Wisteria Vines.
With the ideas mapped out in our head, we moved forward and ordered three bundles of Wisteria Vines and 100 stems of deep burgundy Antique Hydrangeas. When the vines arrived, we were pleased to see many pieces of intricately twisted branches. We knew we had our job cut out for us since the vines were dried and not as malleable as they once were and we had to position the installation in a way that we wouldn't damage the walls or the antique fireplace.
Our landscape designer Anthony Dessiprius spearheaded the project and within a couple hours he had the structure up and secured with no more than fishing wire and two nails. Anthony used the best pieces of the bundles and created a natural and organic installation that looked as if it has grown up the fireplace on its own. Once the foundation was complete, we added the stems of the Antique Hydrangeas starting heavier at the bottom and sprinkling more at the top. These stems remained on the structure for a few months and dried naturally and beautifully on it's own.